Show homes demand to be well photographed. Aftercare and attention has been lavished upon it, making it look as great as possible so it is a no brainer to get it photographed by a specialist interiors photographer. Showhome photography will be the first thing prospective customers see, whether that is an article by a local paper (who are always more likely to write features where great photography has been provided), a billboard on a website, or a brochure either online or printed. It may even be photos wanted by some award winning architects in Wimbledon to showcase their fine designs after they have been created for portfolio purposes.
Lifestyle plays an important role in these shoots, as you aren’t photographing the actual house people will (normally) be buying, you’re trying instead to show customers